Borders bookstore to make comeback in Singapore – 31Jul2013
SINGAPORE: Book retailer Popular Holdings is bringing Borders back to Singapore.
Popular CEO Chou Cheng Ngok announced Wednesday morning the company acquired the Borders brand for Singapore last year.
The new Borders store would open in Jurong by the end of the year.
Mr Chou also confirmed that the company will be closing its lifestyle concept bookstore Prologue in ION Orchard on 25 August.
Borders closed its flagship store in Wheelock Place in August 2011, and its Singapore outlet in Parkway Parade shut its doors the following month.
Mr Chou said: “People may say that the book industry is a sunset industry. Well sure, you know the sun rises, the sun sets. But for us, we feel that there is still a lot of life left in the book business.
“In Singapore, Malaysia and Hong Kong, I think everybody knows Popular. But Borders is an international brand. To us, it’s a new challenge.”
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