ad – fab.com Necklace Jewelry Ad or just a cleavage shot

ad – fab.com Necklace Jewelry Ad or just a cleavage shot
banner advertisement examples
Image by George Morris
Okay, I like women’s chests as much as the next guy (maybe even a little more). But, this is a striking example of the ‘male gaze’ in advertising.

This Facebook ad for Fab.com purports to be a jewelry ad, but instead of showing a woman adorned with beautiful gems, it shows a bare neck and a generous flash of chest. This graphic could just as easily go with a Wet T-Shirt Contest announcement or a Susan G. Komen Race for the Cure recruitment drive.