Keywords drive SEO. (Free materials at http://bit.ly/1MLoljz). You must understand how your customers search Google. Of special importance are ‘helper words,’ the words that are appended either before or after a core keyword to make a relevant search. In addition, it would be great to know the ‘related searches,’ meaning if a person searches for one thing, then they are likely to search for something else. Fortunately, there are some really easy tips and tricks utilizing Google to get great ideas for search engine optimization, especially product and blog pages. Let’s get started!